Three Simple Teaching Tips


Begin each lecture with a mystery -- a puzzling aspect of human behavior -- and promise your students that, by the end of the class period, they will be able to solve the mystery. They will stay in their seats!

Do an Agatha Christie!

Excite Yourself!


Configure your lectures so each has at least one thing you really look forward to presenting.  That makes you want to go to class every time, which makes your students want to go to class every time.

Relentlessly update your connections to the things they care about, and to the other things they’re learning.

We found these tips so helpful in our lectures, we incorporated them throughout KNC.

For example, every chapter opens with a mystery.  Why would the young Frida Kahlo fall in love with a physically less attractive man much older than her, then tolerate his numerous affairs?  Why would a boy confess to the murder of his own mother, even though later evidence proved he was innocent?  Students solve these mysteries by connecting them to the empirical findings and theories we later present (such as those elucidating the principles of persuasion used by police interrogators, in the second case).

Every chapter is also spiced with new findings we were excited about.  For example, in Chapter 5, you’ll read about how being a nonconforming subject in the Asch paradigm activates the pain centers of the brain.

Every chapter also makes many connections.  -- to other findings, to other disciplines, and to students’ everyday lives.  As just one example of a “hyper-link” to students’ lives, Chapter 8 includes a whole new section about Facebook and the psychological consequences of social networking.

       Watch Cialdini, Neuberg, & Kenrick discuss KNC on YouTube