Social Psychology

Goals in Interaction


The fifth edition of Social Psychology: Goals in Interaction by Douglas T. Kenrick, Steven L. Neuberg, and Robert B. Cialdini is now available and better than ever at introducing students to the compelling mysteries of social behavior. 

KNC reveals the motives behind social behavior—why people love, hate, help, and hurt, for example—and how these motives connect altruism, aggression, prejudice, romance, and the other fascinating topics of social psychology.  Highlighting social psychology as the ultimate bridge discipline, KNC brings together the person and the social situation and reveals the connections between functional and dysfunctional behavior, theory and application, and social psychology and other scientific disciplines.

The latest scholarship, engaging writing, engrossing real-world stories and the authors' strengths as renowned researchers and expert teachers, all come together to engage your students’ natural curiosity while providing a modern and truly integrative approach for you, their teacher.

Amazing deeds of heroism and horrific acts of terrorism. Undying love, friendships gone wrong, and inspiring leadership....

Psychology of Advertising:

Click here to see Kenrick, Neuberg, & Cialdini’s analysis of the psychological principles used in 3 of the most popular advertising campaigns of history (Apple’s Think Different, VW’s Ugly is Only Skin Deep, and Benetton’s United Colors).

  1. Ads developed by David Lundberg Kenrick

  1. SEX, MURDER, AND THE MEANING OF LIFE: A psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human nature (click here to learn more about Kenrick’s new book)